Tag Archives: Bruce H. Lipnick

Asset Alliance Position Aggregation And Reporting System


Transparency – Allows analysts to extract gain more value from position level transparency

„ Interconnectivity – Aggregates data from a variety of sources, including prime brokers, administrators, data vendors, pricing services

„ Scalability – Can expand with changes mandated by market conditions and user demands

Key System Features and Benefits

Monitor risk characteristics of multiple accounts and various strategies The platform aggregates position level data for multiple portfolios and creates reports on a single manager level as well as a portfolio level.

Combine views from a variety of disparate sources

Positions and various descriptive data are downloaded via proprietary technology that links directly to all major prime brokers. Valuations can be added from a variety of third party pricing sources.

Flexible reporting system

Reports are posted daily on a secure Internet portal. Reports can be downloaded to a user’s computer, saved to a network drive or a hard drive, and printed out.

Add-on capabilities for customized analysis

Built-in ability to expand with changes mandated by market conditions and user

Comprehensive Reporting Functionality

Aggregation of holdings across prime brokers.

Reconciliation of holdings and market values between the prime brokers and managers.

Changes in holdings by sectors, instrument types, average beta, duration, etc.

Comparisons across managers showing investment and performance patterns.

Allocation and performance histories.

Distribution of reports using an Intranet

PARS software was developed in response to the global need for increased transparency for investment management professionals. Developed and used successfully in-house by an investment organization, the software combines an expanded level of position aggregation with enhanced reporting capabilities. PARS allows risk managers to extract more value from position level transparency and thus is a valuable tool in portfolio management process.


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Asset Alliance Best managers who are still down from asset peaks present prime opportunities for re-seeding

Seed funds have had their fair share of the spotlight over the past few weeks, as they advocate for
allocating to a hedge fund industry that has fewer funds, more experienced managers spinning out of
investment banks, and a marketplace full of opportunity as global economies continue to deal with fallout
from the financial crisis. With the seed environment moving much more in the favor of investors than it
has been in the past years, stakes in new launches can be very rewarding. However, seed firm Asset
Alliance, head-quartered in New York, stresses that in this recovery climate the best risk/reward
opportunities in seeding aren’t always with newly launching managers.
“We think that the sweet spot right now is actually re-seeding managers as opposed to seeding a new
fund from scratch, which requires time for them to grow,” Bruce Lipnick, Asset Alliance CEO told
Stories of funds raising assets are in the headlines often enough that there is a level of optimism through
the industry that re-growth is solidly underway.
In February hedge funds saw $16.6bn in returning assets (BarclayHedge/TrimTabs), however, the cold
hard facts still add up to an industry with assets that are only a shadow of their former self. For most
managers this means asset bases are still decimated. And for a large number of these managers,
pointing to strong performance through 2008 and 2009, and best practices infrastructures hasn’t made a
difference in courting returning funds. And those are the managers Lipnick and his team are targeting.
“A lot of the managers who performed well but had liquid strategies, and didn’t gate have dropped from
$250m-$300m down to $50m. And now they are sitting there stuck in the mud,” he says. “They may have
a good track record, good infrastructure, no highwater marks and yet they still cannot raise assets.”
Asset Alliance itself has a strong optimistic outlook, not only for the opportunities that the better hedge
fund managers will be able to take advantage of, but also for the eventual return of assets to the industry.
With its strategic partnerships with third party marketing firm Hedge Harbor, which extends the firm’s
reach into Europe and the Middle East, the firm expects US managers to be able to tap into certain pools
of foreign investors, some for the very first time.
For re-seeds, once a manager is back up to a higher asset base, Lipnick says that generally speaking it
takes 1-2 years of solid performance to get them “back into the system” so that they are once again on
the radar screens of the institutional investors. And the firm sees institutional investors gradually
increasing their hedge fund investments overall.
“I think you are seeing more and more institutions realizing even though 2008 performance wasn’t good
across the industry, hedge funds still protected assets,” he says. “Wisconsin and New Jersey State
pension funds announced increases to their hedge fund allocations and we expect to see more of that
from other pensions that realize alternatives are where they need to look to make money and hedge
funds are a lot more liquid than private equity and there is no other way to meet this world wide trillion
dollars short fall for pensions.”

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Posted by on July 17, 2012 in Asset Alliance


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Asset Alliance Hedgeharbor multi-faceted investment management company

Hedgeharbor is an investment placement specialist committed to providing the highest quality alternative investment opportunities to institutional, corporate, not for profit, family offices and high net worth investors. As a consultant, our goal is to provide a high quality solutions based approach, whereby we help source, research, and identify investment alternatives for our clients. Our extensive global network of relationships helps differentiate and strengthen our ability to provide comprehensive coverage of the investment universe.

Hedgeharbor is a subsidiary of Asset Alliance Corporation, a multi-faceted investment management company and sister company of Asset Alliance Advisors, Inc., a registered investment advisor.  With offices strategically positioned in New York, California and has a London affiliate, Hedgeharbor services the growing demand for alternative investments through its professional consulting, distribution and research organization.  Asset Alliance has a unique business model, the company has developed a platform for institutional participation in the expansion of the hedge fund opportunity.

Hedgeharbor’s ability to foster invaluable relationships with investors helps us facilitate and build partnerships in which we can better serve their needs and objectives. Our expertise resides in the identification and introduction of investment managers and the products they sponsor for investor review and consideration.


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Asset Alliance Corp Hedgies Get Seed Money

  • Hedge funds that are short on cash but long on potential are getting financial help from institutional investors who provide seed money in return for a piece of the action, Bruce Lipnick, founder and CEO of Asset Alliance, told Markets Media.

    “Our core business is to acquire, seed and help grow the hedge funds we invest in,” he said. “We see a lot of pensions and endowments that are cutting back on private equity exposure and increasing their allocations to smaller, emerging hedge funds,” said Lipnick. “Most of the gains are coming from new managers as opposed to established multibillion dollar funds.”

    Asset Alliance provides seed capital to smaller hedge funds that are either starting out or are looking to replace capital that was withdrawn during the economic downturn. “We see an opportunity to help reseed hedge funds, including those with liquid investments and good track records.”

    Institutional interest in hedge funds is escalating. “New York’s pensions fund is pulling back on private equity and increasing its allocations to newly launched hedge funds,” Lipnick said. “Hedge funds are positioned to attract greater institutional capital.”


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Worldwide Who’s Who Names Bruce H. Lipnick Asset Alliance Executive of the Year in Investment & Financial Planning

Bruce H. Lipnick, Chief Executive Officer, Chairman and Founder of Asset Alliance, has been named a Worldwide Who’s Who Executive of the Year in Investment & Financial Planning. While inclusion in Worldwide Who’s Who is an honor, only a small selection of members in each discipline are chosen for this distinction. These special honorees are distinguished based on their professional accomplishments, academic achievements, leadership abilities, years of service, and the credentials they have provided in association with their Worldwide Who’s Who membership.

Mr. Lipnick has thrived in the field of investment and financial planning for 40 years and serves as the chairman and chief executive officer of Asset Alliance, an investment management firm he founded 16 years ago. His areas of expertise include product development, asset allocation and alternative investments. In his principal role, Mr. Lipnick oversees the firm’s daily business operations and new product development. He has been a pioneer in the alternative investments business since 1969 and is now branching out into other areas, launching a new entertainment company.

Attributing his success to his innovation and persistence, Mr. Lipnick became involved in his profession after managing the finances of a wealthy family while in college. When he realized that he had an aptitude for this, he bought a seat on the Chicago Board of Operation Exchange, and various other major exchanges during his career.

In 1969, Mr. Lipnick earned a Bachelor of Science in Finance and Economics at Long Island University. He is very active in his business community, he is also the Chief Investment Officer and head of the Transaction Structuring Committee for Asset Alliance. He was on the Advisory Council of the Milken Institute California Center. For his work in the field, he won a Lifetime Achievement Award from YJP in 2010. He also won a Lifetime Award for Humanitarian Giving from Hedge Funds Care in 2008. In 2002, he won the Entrepreneur of the Year award from Ernst & Young. Mr Lipnick is also a board member of the Federal Enforcement Homeland Security Foundation. Looking ahead, Mr. Lipnick hopes to continue developing new investment ideas as well as work on launching his entertainment company – Sunshine Streaming, LLC which provides premium content to the internet.

For more information about Asset Alliance, visit

About Worldwide Who’s Who
With over 500,000 members representing every major industry, Worldwide Who’s Who is a powerful networking resource that enables professionals to outshine their competition, in part through effective branding and marketing. Worldwide Who’s Who employs similar public relations techniques to those utilized by Fortune 500 companies, making them cost-effective for members who seek to take advantage of its career enhancement and business advancement services.

Worldwide Who’s Who membership provides individuals with a valuable third-party endorsement of their accomplishments, and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, it offers an online networking platform where members can establish new professional relationships.

For more information, please visit

Ellen Campbell
Director, Media Relations


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Asset Alliance Hedgies Divvy Up Fees

Hedge fund startups need help raising capital, and one way to attract seed investors is by making them partners, Bruce Lipnick, founder and CEO of Asset Alliance, told Markets Media Thursday.
“The investor is getting leveraged return without the leverage,” he said. “And the fund manager gets
much needed capital.”
Asset Alliance provides seed capital to smaller hedge funds that are either starting out or are looking to replace capital that was withdrawn during the economic downturn. “We see an opportunity to help
reseed hedge funds, including those with liquid investments and good track records.”
Here’s a hypothetical example: A seed investor provides 25 percent of a hedge fund’s initial $100
million in capital; in return, the investor gets a 25 percent stake in the manager’s total return, including
performance and incentive fees.
A typical hedge fund manager earns two percent of the fund’s assets (the management fee) and 20
percent of the return after deducting the management fee (the incentive fee). So in this example, if the
manager achieves a 14.5 percent gross return on assets, he or she would pocket $4.5 million in fees
(two percent of $100 million plus 20 percent of the $12.5 million net return).
The seed investor would get 25 percent of that $4.5 million ($1,125,000), plus the 25 percent of the net
return on the seed investment net of management and incentive fees ($2.5 million) for a total of
The seed investor continues to get a 25 percent slice of the management and incentive fees no matter
how large the hedge fund grows; so the potential return on the initial $25


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Asset Alliance Evaluating Marketing Exporsures FoFs


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