Asset Alliance announces joint venture with Prospect 33 to market its PARS risk transparency system.

24 May

Asset Alliance Corporation, a New York and London based Investment Management Company, announced today its agreement with Prospect 33, a New York and London based Information Technology Consulting practice, to co-market and offer to interested parties Asset Alliance’s internally developed risk transparency software called PARS – Position Aggregation and Reporting System.

“This highly developed software combines position aggregation with reporting functionalities and thus allows risk managers and analysts to extract more value from position level transparency,” said Elliot Noma, PhD, the Chief Risk Advisor to Asset Alliance Corporation.

Having successfully developed and used PARS internally for several years, Asset Alliance is now making it available to other investment management firms as a product that works with position level transparency to portfolios of multiple accounts. The system allows users to download, on a daily basis, portfolio holdings from multiple prime broker accounts and produces a variety of user friendly reports designed to better understand and monitor risk exposures on an account and firm-wide basis.

Prospect 33 will provide technical support to the users of PARS and will offer a high level of customization of the system to meet each client’s unique portfolio monitoring needs. Prospect 33 is a leading provider of information technology and consulting services to the investment management firms.

Prospect 33 will be a sponsor at the Hedge Fund Compliance & Risk event on December 2, 2009 at Bayards in New York, NY. All attendees will be able to get a first look at PARS.
About Asset Alliance:
Asset Alliance Corporation, founded in 1996 and headquartered in New York is an investment management holding company that assists and invests in diversified alternative asset management firms, and provides specialized alternative investment products and services to institutions and high-net-worth individuals. Through its New York-based subsidiary, Hedge Harbor Inc., its London-based subsidiary, Hedge Harbor, Ltd., as well as its Dubai-based subsidiary, Capintro Partners Ltd. the company provides joint venture opportunities and distribution of specialized products throughout Europe, Asia and the Middle East. For more information please visit or

About Prospect 33:
Prospect 33 is a New York and London based Information Technology Consulting practice delivering services to the Investment Management community. Prospect 33 clients trade a wide range of asset classes and derivatives and utilize a significant cross section of technological platforms. Prospect 33’s distinct emphasis on onshore service centers enables us to eliminate many of the complex communicative issues that occur when dealing with disconnected global service centers. For more information please visit

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Posted by on May 24, 2012 in Asset Alliance


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